ASEL was born out of a daughter's love and admiration of her Mother's timeless and effortless style. Founder and Creative Director of the ASEL brand-Asmeret Tesfay says, "ASEL embodies my love for accessories and fabric patterns that are simply classic." Fun fact: The AS in ASEL is the first two letters of the founder’s name and the EL is the first two letters of her Mother’s name. It is pronounced Ah-sell.
ASEL,llc © launched in 2018 as a line of staple clothing accessories that complement and complete an individual’s everyday wardrobe.
ASEL expanded their brand in 2020 by offering unisex t-shirts and sweatshirts with thought-provoking and resonating statements.
ASEL ultimately provides one-of-a-kind statement pieces that are CLASSIC, EFFORTLESS AND UNIQUE.
Thanks for stopping by and happy shopping!
x